A Radiant Partnership in Skincare Branding
MIRASILK
—Overview
What is Mirasilk?
Mirasilk is a skincare brand dedicated to radiant, healthy skin through the power of vitamin C. Our signature facial serum blends vitamin C-rich botanicals with nourishing, skin-loving ingredients to brighten, hydrate, and protect. Designed for all skin types, Mirasilk delivers a daily dose of glow with gentle, effective formulas that support your skin’s natural brilliance—because glowing skin starts with ingredients that truly care.
Objective:
PRXM Media partnered with MIRASILK™ to craft a stunning, end-to-end beauty brand experience—building an identity that speaks to purity, glow, and modern skincare science.
Brand Identity & Packaging Design
We began by redefining MIRASILK’s core visual identity—infusing elegance, clarity, and vitality into every touchpoint. The Vitamin C Facial Serum packaging was designed to reflect freshness and natural vibrancy, utilizing hand-illustrated citrus elements to differentiate each variant (lime, orange, grapefruit). Each label color was strategically chosen to create shelf appeal while conveying product benefits at a glance.
“The goal was to design packaging that feels premium but accessible—bright, botanical, and backed by skincare science.”
Social Media Content & Campaigns
We built out a compelling social media strategy, blending high-quality product photography, lifestyle visuals, ingredient storytelling, and seasonal campaigns (like “Summer Skincare”). Our visuals emphasized product benefits—brightening, anti-aging, hydration—paired with vibrant, clean aesthetics to capture attention across Instagram and Meta ads.
Carousel posts, influencer-style visuals, and ingredient breakdowns (like white willow bark, aloe, Vitamin C esters) brought both transparency and beauty to the brand’s feed—connecting with health-conscious skincare buyers in an authentic way.
Creative Direction & Content Production
From planning to post-production, PRXM oversaw all photo and video shoots, model casting, and studio styling to maintain brand consistency. Everything from soft-focus shots to splashy citrus visuals was designed to make the products feel as fresh as they perform.
Conclusion:
With Mirasilk, we set out to create more than just a skincare brand—we built a radiant identity rooted in clarity, confidence, and care. From naming and brand strategy to visual design and messaging, every element was crafted to reflect the gentle power of vitamin C and the daily ritual of self-care. The result is a brand that shines across every touchpoint—inviting customers into a world where glowing skin meets intentional design. Mirasilk isn’t just skincare. It’s a moment of light, bottled.
