Where Beauty Meets Bold Identity
—Overview
What is JOI Hair?
PRXM Media partnered with JOI Hair to craft a striking, full-spectrum brand experience—one that celebrates individuality, effortless luxury, and the power of great hair days. From branding and visual identity to photo and video production, PRXM helped shape a modern beauty brand with attitude, softness, and staying power.
Objective:
Create a bold, cohesive brand experience for JOI Hair that captures the essence of effortless luxury and individuality. From identity design to content production, the goal was to build a modern beauty brand with both edge and elegance—made to resonate and endure.
Brand Identity & Packaging
We reimagined JOI Hair’s visual language to reflect clean femininity with a confident edge. The brand’s signature “J” icon became a versatile mark of identity—graceful, minimalist, and memorable. A suite of logos, from soft pink tones for JOIMATE to regal black-and-gold for JOI Luxury, created a clear brand hierarchy that appeals across diverse customer segments.
“Every touchpoint needed to express JOI’s promise: No bad hair days—only empowered ones.”
We designed packaging that was sleek, giftable, and salon-quality—elevating the product’s shelf appeal while staying true to its message of premium accessibility.
Photo & Video Production
From campaign photography to lifestyle portraits, PRXM produced a comprehensive suite of branded visuals that balance polish with approachability. Our team directed all studio shoots, model styling, and location setups to deliver on-brand creative that evokes soft confidence.
Every image and frame was crafted to communicate the JOI mood—relaxed, refined, and undeniably radiant.
Website Design & Brand Environment
We built a web experience that echoed the simplicity and elegance of JOI Hair’s brand language. The site featured soft blush backgrounds, clean layouts, and customer-centric storytelling—from ingredient education to the brand’s philosophy of effortless beauty.
- Home page that leads with confidence
- Product pages designed for easy conversion
- Visual language that mirrors the packaging
- Soft animations and immersive imagery
The result: A digital flagship that embodies both the lifestyle and values of the JOI Hair brand.
Conclusion:
PRXM provided end-to-end creative support, ensuring every asset, from product close-ups to social media reels, stayed consistent with the brand’s identity. From the crown-marked luxury “J” to pastel flat lays, every detail reinforced a message of modern beauty that’s soft yet strong.
