Designing the Future of Influencer Marketplaces
—Overview
What is Lifo?
Lifo builds brands and communities through social commerce. The platform empowers creators to personalize a wide range of products and apparel, helping them maximize both creativity and brand value. With a focus on highly customized apparel and more, Lifo connects creators to a curated network of quality manufacturers—enabling them to offer top-tier, custom products to their audiences.
Objective:
PRXM Media partnered with Lifo, a dynamic influencer marketplace platform, to lead the complete visual transformation of their brand—from core identity and art direction to digital design systems and campaign visuals.
Branding & Visual Identity
We began by redefining Lifo’s brand from the ground up—developing a bold, scalable identity that reflects its role as a trusted bridge between brands and influencers. PRXM crafted a visual language rooted in clarity, confidence, and connectivity. A modern logo, balanced color palette, and sleek typography were introduced to convey professionalism with a creative edge.
“Lifo is shaping the future of brand-influencer relationships. Our job was to ensure that its visual identity felt as disruptive and trustworthy as the platform itself.”
Creative Concept & Direction
Our team worked closely with Lifo stakeholders to translate their vision into actionable creative concepts for digital platforms and campaign assets. We established a cohesive design direction that speaks to both influencers and enterprise brands—balancing approachability with authority.
From conceptual moodboards to execution-ready mockups, PRXM’s art direction ensured that every visual spoke the Lifo language.
Project & Workflow Management
Handling multiple creative streams simultaneously, PRXM implemented a robust production pipeline for Lifo—setting timelines, managing design revisions, and maintaining real-time collaboration across cross-functional teams. This agile system allowed for rapid iteration without sacrificing creative integrity.
Conclusion:
Lifo is more than a platform—it’s a launchpad for creator-led brands. By blending personalization, premium manufacturing, and social commerce, Lifo empowers creators to turn their ideas into high-quality products their communities will love. The brand we built reflects that mission: bold, flexible, and made to grow alongside the creators it supports.
