Powering Creative That Matches the Energy
—Overview
What is DrinkPAK?
DrinkPAK is a next-gen contract manufacturer of canned beverages, offering full-service solutions from production to distribution. Founded in 2020 by industry veterans, DrinkPAK combines cutting-edge tech, massive capacity, and format flexibility to deliver a truly brand-focused manufacturing experience.
Objective:
As one of the fastest-growing beverage manufacturers in North America, DrinkPak needed a creative engine as high-powered as their production line. PRXM Media partnered with their internal teams to bring clarity, edge, and momentum to their brand across all visual touchpoints—from packaging concepts to campaign content.
Creative Concept Development
We led creative strategy sessions with DrinkPak’s internal stakeholders and marketing leads to shape concepts that could stretch across multiple channels—while still holding firm to the brand’s voice, energy, and distinct product lines. Every idea was mapped with both scalability and aesthetic punch in mind.
“DrinkPak isn’t just about beverages—it’s about bold moves. Our job was to capture that same spirit in every visual and every story.”
Design & Visual Execution
Our team delivered design solutions that were as fresh and impactful as the products themselves. From brand-forward layouts and dynamic color treatments to eye-catching graphics, every visual was designed to make a statement—whether on a shelf, screen, or stage. We ensured all visuals were aligned with DrinkPak’s identity and messaging goals.
Art Direction & Content Production
PRXM oversaw the creative execution of photo and video content from end to end. We handled pre-production logistics, visual styling, on-site shoot direction, and post-production editing. The outcome: polished, energetic, and high-performance visuals that felt right at home in DrinkPak’s fast-moving world.
Project Management & Delivery Systems
With numerous deliverables in the pipeline, PRXM implemented a streamlined project workflow tailored for agility. By coordinating timelines, team roles, and feedback loops, we kept production moving and delivered each asset on schedule—without compromising quality or creative intent.
