Proof — No leaks. No limits. Just Proof. – PRXM Media | Transforming Vision into Limitless Possibilities

Brand Identity

—Overview

What is Proof?

Proof is a leak-proof, period-proof line of intimates and apparel, designed by three sisters using patented, best-in-class technology. With a strong brand identity and bold, relatable tone, Proof sets itself apart by being honest, empowering, and seriously effective. Every detail—from design to visuals—reflects their mission to help women live confidently and leak-free.

Objective:

Create a bold, relatable brand presence for Proof that visually and verbally reflects its superior leak-proof technology and empowering mission. Through thoughtful design, a concise color palette, and imagery that captures the confident, honest tone of voice, the goal was to position Proof as the go-to solution for women seeking comfort, reliability, and real talk around periods and leaks.

Strategy:

To bring Proof’s bold, honest, and empowering identity to life, we focused on four key steps:

Positioning the Product
We emphasized Proof’s patented, leak-locking technology and sister-founded roots to position the brand as both trustworthy and revolutionary in the leak-proof category.
Defining the Voice
We crafted a tone that’s confident, funny, and real—tackling periods and leaks with zero shame and full relatability.
Building the Visual Identity
A tight color palette and purposeful imagery were developed to reflect the brand’s clean, modern, and empowering aesthetic.
Aligning Every Detail
From body language in photography to tone in copy, every element was designed to reinforce Proof’s mission: helping women live boldly, leak-free.

Brand Guidelines

Proof is a bold, leak-proof brand redefining period care with patented tech and a confident, relatable voice. Every detail empowers women to live leak-free and unapologetically.

Website concept

The Proof website embodies the brand’s bold, empowering identity with clean design, relatable copy, and diverse hero images. It highlights the product’s innovative technology while maintaining a positive, confident tone—empowering women to live worry-free.

Conclusion:

Proof’s innovative technology, combined with its empowering and relatable brand identity, has set a new standard in leak-proof intimates. By focusing on quality, authenticity, and design, Proof delivers not only a superior product but also a strong connection with women, empowering them to live confidently and leak-free. Every detail—from R&D to imagery—reflects the brand’s mission to help women feel understood and unstoppable.

Proof — No leaks. No limits. Just Proof.